If you think you are bigger than your size represents, you might fall down. The fall can be hurtful, but the lessons you learn are more important. If you do not reflect long enough to learn the mistakes that you make, the next fall will be more detrimental to your emotional stability and self-worth. The feeling of inadequacy can be minimized by self-reflection. This is the hardest activity for anyone to complete. You will actually have to be honest with yourself because the act of true self-reflection will pave the road of your success.

We have only been in business for a few months, but we have learned more than we ever thought possible. I have kept my mind and eyes open to every consumer that I have encountered. Even though some of the feed back is difficult to absorb, it is important to be attentive and listen. Every person has something to offer; therefore, I do not react to challenging comments. Instead, I absorb everything and review the conversation in my mind at a later time. When I am in a relaxed state, I find the information that will make our brewery better or help us grow to the next level. This raises an important question. What is the next level?

We have recently discovered that many people like the idea of unfiltered craft beer; however, only a few people actually like unfiltered craft beer. Two completely different concepts with varying outcomes. Our final decision over several months of deliberation, we have decided to filter all of our beers. What else have we discovered?

Brewing two batches of beer back to back allows us to use 60 gallon fermenters and save on fermentation space, but it is not practical. The day is extremely long, and we have limited our selves on the amount of brewing days per week. If we brew one batch of beer per day before we open, we can increase our productivity. In addition, the brew day is shorter, and we can package beer in the afternoon as well. Also, the long brew day inhibits your attention span; therefore, the ability for mistakes to occur has increased.

We are a very young brewery that is trying to find our niche in a saturated market. At the same time, we are the first local craft brewery in South Bay. A unique combination that still requires us to pay attention to our consumers, be competitive and continue to grow in an expanding market place.

If you ever get the time, we would like to meet you and hear what you have to say. If you have not seen us in a while, we would like to serve you again. From our family to yours, we wish everyone a safe and happy Thanksgiving.

Advertisements